Tools:
Summary:
The Partner Relationship Management (PRM) checklists above are designed to provide a structured approach to building and maintaining effective partner relationships. These checklists are divided into three main sections: Partner Selection, Partner Plan, and Partner Management. Each section outlines specific strategies, tangible examples, expected outcomes, tools/resources, and measurement metrics to ensure comprehensive management of partner relationships. The purpose of these checklists is to streamline the process, enhance collaboration, and drive mutual success between companies and their partners.
How the checklists are organized:
The Partner Relationship Management (PRM) Checklists are divided into three main sections that align with the PRM Model: Partner Selection Model, Partner Plan List, and Partner Management Process with further delineated sub-sections. Under each sub-section, the checklist provides recommended steps and considerations under Tangible Examples, Expected Outcomes, Tools/Resources, and Measurement Metrics. Using this checklist as a guide will help partner managers be organized, methodical and consistent through the Partner Lifecycle process. Ongoing review and use of this tool may lead to stronger, longer-term, and more mutually beneficial partnerships.
Conclusion
The Partner Relationship Management (PRM) checklists provide a structured and comprehensive approach to managing partner relationships effectively. By dividing the process into three main sections—Selection, Partner Planning, and Partner Management—the checklists ensure that all aspects of partner relationships are covered, from initial selection to ongoing management and improvement. Utilizing these checklists helps companies build strong, productive, and sustainable partnerships that drive mutual success and growth.
Models:
PARTNER - RELATIONSHIP MANAGEMENT (PRM)Quotes:
“Prioritize: Do fewer, Do Them Better.” - Mahan Khals
"Choose to be the best rather than the biggest.” - Anonymous
“It takes hard work to make sales look easy.” - Peter Thiel
“Communicate, communicate, and by the way, communicate.” - Sigal Barsade
"Expect a little, get a little; expect a lot, get a lot.” - Anonymous
“I often think of my work as a manager as clearing the path my team will need to travel. Anything that slows them down is on me.” - Claire Hughes Johnson
“We don’t rise to the level of our aspirations; we fall to the level of our training.” - Archilochus
Sources:
Building Successful Partner Channels - Hans Peter Bech