Summary:
IBM Trusteer Pinpoint Assure is a digital identity trust solution that helps organizations accurately establish the identity of users engaging with their digital channels. The solution is primarily aimed at enhancing user authentication processes, reducing the risk of identity fraud, and improving the customer experience in digital interactions. Trusteer Pinpoint Assure employs advanced analytics, machine learning, and behavioral biometrics to evaluate the risk level of digital interactions in real-time. It's particularly beneficial for financial institutions and other enterprises where secure and frictionless user authentication is crucial for protecting against identity fraud and maintaining customer trust.
Key Features:
- Digital Identity Risk Assessment: Evaluates the risk associated with user identities based on device, location, and user behavior analytics.
- Behavioral Biometrics Analysis: Analyzes user interaction patterns for additional authentication and fraud detection.
- Adaptive Authentication: Dynamically adjusts authentication requirements based on the assessed risk level of each interaction.
- Integration with Existing Authentication Systems: Seamlessly integrates with an organization’s current authentication infrastructure.
- Fraud Intelligence Network: Leverages IBM's global fraud intelligence network for insights into emerging threats and fraud trends.
Partner Link:
Tangible Benefits:
- Reduction in Identity Fraud Incidents:
- Quantification Path: Measure the decrease in incidents of identity fraud and unauthorized access before and after implementing Trusteer Pinpoint Assure. Assess improvements in detecting and preventing fraudulent activities.
- Increased Efficiency in Authentication Processes:
- Quantification Path: Evaluate the operational efficiency gains in the user authentication process, including time saved and reduced manual interventions due to adaptive authentication measures.
- Enhanced User Experience and Customer Satisfaction:
- Quantification Path: Assess changes in customer satisfaction levels, especially related to the ease and security of the authentication process, through customer feedback surveys or user engagement metrics.