Mark Piffl

Mark Piffl is an experienced sales hunter with advanced knowledge in business development and marketing strategies. Based in Toronto, Canada, he brings a robust background in cybersecurity and managed solutions, having held key roles at companies like ESI Technologies, GoSecure, and Trustwave. Mark's expertise spans anti-ransomware, zero-trust, cloud security, data security, and SOC services, among other cutting-edge security solutions.

Throughout his career, Mark has consistently delivered outstanding sales results, exceeding quotas and driving significant revenue growth. At ESI Technologies, he developed a highly effective prospecting program and generated over $10M CAD in pipeline opportunities. His tenure at GoSecure and Trustwave further highlighted his ability to elevate cybersecurity sales, where he secured major deals and established strong client relationships with top organizations including BMO, Fortis BC, and the Department of National Defense. Mark's strategic leadership at BT and Verizon also underscored his knack for driving market penetration and expanding security portfolios across Canada and the USA.

In addition to his professional achievements, Mark is an avid boating enthusiast and an author, having published "The Little Book on Big Cyber Crime." His academic background includes a double major in Economics and Psychology from Wilfrid Laurier University. As a Research Fellow at MACROPRAXIS, Mark leverages his extensive experience and strategic insights to advance the institute's mission of fostering innovation and excellence in cybersecurity.